Direct Sales Home Party Games For Preschoolers

When most people think of direct sales, a casual gathering of adults is what comes to mind. If the product you are selling is geared toward children, however, you need a party plan that will include them as well.

Parents buy things for their kids more readily than they will for themselves, and if the children are present your chances of sales rises dramatically. If you are marketing toys or other children's items, the best way to draw your customers in is to let the kids take a few products for a test drive!

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Your party plan should take into account the age level of the children attending. Make sure you have a range of products available to suit each child, and set up a play area in an uncrowded space for them to check out your samples prior to starting the home party games.

There are several great direct sales companies that offer products for preschoolers, and these almost sell themselves. As your guests arrive, you can direct the children to the play area, offer the parents a quick refreshment and let them browse through the catalogs. Then the home party games can begin!

Musical games are a great favorite of preschoolers, and you can seamlessly weave the toys into the fun. Lay out inexpensive freebie toys in a circle, and use plain white name tag stickers to number the kids' shirts. Start the music, and when it stops you can pull a number out of a hat. The lucky child with the corresponding tag wins the toy he or she is standing by!

Another great way to generate a few almost locked in direct sales at your party is to play another music game with coupons as the prize. Seat the children in a circle, and let mom or dad sit behind them. Tell the children they have a chance to win a prize for their parents this time!

Have a few brightly wrapped tiny boxes ready with coupons (these can be for things the company offers anyway, like discounts on multiple purchases, or ten percent off an order of a specific amount). Have the children pass one box at a time around the circle to the music, stopping and awarding the boxes until they are all gone.

This home party game is nearly guaranteed to result in a few sales, as the children will be so proud to have won the coupon that they will want Mom or Dad to use it. A coupon in hand will also make the parents feel like they are missing out on the opportunity if they don't take advantages of the proffered savings!

Make sure your party plan includes a small non-messy refreshment for the children to sit and munch on while you wrap up the business end of things. You can often find or prepare simple snacks that tie into the products you are selling, or use blown up laminated photos of the toys as placemats.

A preschooler based party plan will concentrate on selling to the children as much as to the parents, so the home party games and product advertising should be presented on their level for maximum results. After all, if the kids are hooked, Mom and Dad will be more likely to buy!

Direct Sales Home Party Games For Preschoolers

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Direct Mail Advertising

A survey conducted recently found that 87% of the people who bought products through Direct Mail Advertising were satisfied with the ease of buying and convenience as well as the value of the product.

Why is Direct Mail advertising so successful?

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The main reasons for the huge success in this field include targeted address lists, flexible options, high quality inserts and efficient use of advertising dollars. The Return on Investment (ROI) can be easily predicted based on previous results so that the criteria of targeting can be further optimized. With each success, marketers can learn about ways to measure response and reduce their costs while increasing profits.

The advantages of Direct Mail Advertising

1. Generates more sales as it is sent to a target audience who has some interest in this product.

2. Acquires new customers with every product

3. Reaches a vast area of land compared to other forms of marketing

4. Enables people in the countryside or isolated areas to browse, select and buy products they need

5. Allow people who are disabled (handicapped) to buy products they love

6. People who love to get mail are fascinated by the inserts and may need a product that is advertised.

7. Allows information exchange from customer to customer via friends, families or other groups that share one address.

8. Products may be introduced through the mail and then be the subject of cold telephone or in-person calls to the customer.

9. May be used as a test for the introduction to new products.

10. Added familiarity with product can stimulate larger purchases in the future.

The advertising insert is one of the most important and pivotal item in this method of advertisement. Some customers may just toss the envelope out if it looks like yet another piece of "junk mail". The way to get people's attention is to mark the offer on the envelope itself along with some advantages to the offer if they open it; free sticker, free stamps, free coupon for takeout, anything. Items such as bookmarks, postcards, savings coupon, percentage off coupons, free CD or DVDs and even free books on gardening, etc are instant attractions which are grabbed by the customer who is being encouraged to open the envelope.

Now that we have the attention of the target audience, how do we make the sale?

It is better to send two mailers to a thousand customers than send one mailer to two thousand customers. Another way to grab their attention is to send parts of offers in separate envelopes so that you can add more advertisements or fillers in each of the envelopes.

Postcards are always attractive and reusable by the customer, but they do not hold much information. The next best choice is a flyer with coupons and other information. It is not a good idea to put too much information but a colourful insert with a small coupon or a colourful bookmark that can have the link to your website on the backside.

One of the best ways to create the insert is to use self-mailers. These are similar to the old Aerogramme which was a piece of paper with sticky edges that could be shaped and folded into a mailer. Some of the latest Direct Mail Advertising strategies also include plastic or clear envelopes through which the potential consumer can see the attractive contents, envelopes that look like personal mail or postcards with handwritten style of printing which would imitate a far away relative's mail.

Direct Mail Advertising is a great stretch from the days of handing out leaflets at store corners. This method enables us to pre-determine the consumers who may be interested in a product and then to get the information directly to them to ensure maximum success.

Direct Mail Advertising

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